The GTM playbook used to be simple.

We replaced our contact form with an AI agent

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The rise of HI-ICs | Elena Verna (Lovable)

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Molly Graham: The grief, burnout, and opportunity hiding inside the AI transition

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In less than 24 months there will be a clip of a high profile CRO explaining this reality to a (much smaller) room of sales reps.

175% Growth, 120 Countries, Agents as Buyers: Stripe's CRO of AI on The New AI GTM Playbook

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GTM engineering roles are starting to move up a layer to managing agent orchestration and agent-human collaboration. The GTME builds the system that directs agent work and coordinates where human judgment comes in. That means understanding which actions agents can take, where a person needs to…

OpenAI hired a Head of Sales Development in March at $350,000 for what the posting called a true 0 to 1 build. Anthropic posted a BDR Manager to build & scale a team of 8 to 12 BDRs. 39% of the top 200 AI companies with open GTM roles are hiring SDRs or SDR leaders right now, most of them…

We Doubled Revenue with Agents. Here's Exactly How.

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We believe there has never been a better time to get into sales. AI has made the role even more valued and in demand. We're building a new program to bring the next generation of ambitious talent into sales, but today we're also sharing an essay that outlines sales fundamentals. The Craft of…

Go-to-market jobs grew by 200% in the last year. I've audited 300+ GTM motions.  What the role actually does in 2026: → Signal tracking: 1st, 2nd and 3rd-party signals (RB2B, Trigify.io, Bombora) → ICP modelling: closed-won and lost into a scoring model → TAM scoping: every account you could…

How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

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I’m in the top 4 Clay builders worldwide. My secret Clay tech? Always-on campaigns that run for almost free, thanks to Clay’s massive database of people, companies and jobs, plus the power of Claygent paired with GPT-5.6 Luna. Whether the signal is a new joiner or a company hiring for a specific…

The wildest setup for outbound I've seen recently: Grok Bot + Supabase + Clay CLI @ENowoslawski walks through his exact 4-step checklist he has @bot run, to manage his clients. "My Grok Bot, every day, connects to this Supabase and connects to the Clay CLI. And if we do not have 100,000…

Everybody is hiring a GTM engineer so that they can send more cold emails. Just get a Clay subscription, build a list, and you’re off. Now, you’re sending out 10,000 emails… congratulations! But I think they’re still entirely missing the point. Copy is a commodity. It’s cheap…

If you don’t understand this, then you don’t understand GTM The #1 skill in AI GTM is changing. I've spent the last 10 months living in the terminal with Claude Code and Codex. Coding essentially got eaten up by agents and I was asking myself what will happen to GTM? I've realised that we…

I have changed every tool in my GTM stack from a years ago. Not one of the replacements were because of a better UI. Prospecting DB: ZoomInfo → AI Ark GTM orchestration: Sales Navigator → Clay Sequencing: Outreach → Instantly.ai LinkedIn: the inbox → lemlist Hiring signals: Indeed →…

Tim Geisenheimer runs a 100+ person revenue org using Claude Code. What's crazy is, he opened a terminal for the first time in his life over winter break, just 8 months ago. Opus 4.5 had just dropped and he was spending a little too much time on X, and he got curious. While his kids were asleep, a…

Learning Clay doesn't make you a GTM Engineer. Just like learning Lovable does not make you a frontend engineer. A GTM Engineer comes from one of 2 starting profiles: a marketer who picked up how to connect tools/APIs, or an engineer who learned what makes an offer good. What actually…

Your AI agent is failing in production right now. You just can't prove it yet. Here's the brutal part about agents: they don't crash. No error. No alert. No stack trace. Someone tweaks a prompt, a tool API changes, a model gets updated. And your agent quietly starts picking the wrong tool on 20%…